It's because they're hacks. They have no ethics. They have no integrity. It might sound dismissive but it's true, no proper journalist would ever engage in this bullshit. But these idiots are so unprofessional you can court them without much effort. You give them a free pass to anything and they'll give you a good write up. They're perpetual outsiders in a world that knows how to play the media and they are just so fucking happy to be there that they'll do whatever they say. 